In 2013, a number of videos viewed online has increased more than 8 times over the last 6 years. (ComScore) Cisco predicts online video users will double to 1.5 billion in 2016 and online videos will account for 57% of all consumer internet traffic by 2015. Watching online videos is a mainstream activity now. You may think this is a habit among young people, say, under 40. It’s just not so. ComScore found that internet users consume videos across all age groups. 91% of between 18 and 24 years old watch videos online. 88% between 25 and 34, 86% between 35 and 44, 85% between 45 and 54, 85% between 55 and 64 and 84% among 65+ years old. 82 million Americans are watching 1.6 billion videos just today. It is staggering.
So why does your company need videos online? Outside the fact that people don’t read much any more?
- A study by ComScore found that on average a website visitor will stay two minutes longer on a site when they watch a video
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo)
- Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words
- Video promotion is 6 times more effective than print and direct mail (DiodeDigital)
- 60% of visitors watch video content before reading text on the same page (DiodeDigital)
- 60% of people share their experience through “share this video” (DiodeDigital)
- Only about 24% of national brands are using online video to market to consumers (Kantar Media)
- 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner)
- 81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011 reported by Marketing CMOs are attracted to video for financial impact and deeper levels of brand engagement (Inforgraphic)
- Forbes indicates 65% of senior executives have visited a company’s website after watching a video
From SEO point of view,
- Video results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week)
- The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
- Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results
So why not corporate videos online?
Cresta Creative a full-service strategic corporate video production company. Call 312.944.4700 or contact us at info@crestagroup.com. We’ll be happy to help you plan your next video project.
