Why Online Corporate Videos – Latest Stats
In 2013, a number of videos viewed online has increased more than 8 times over the last 6 years. (ComScore) Cisco predicts online video users will double to 1.5 billion in 2016 and online videos will...
View ArticleCorporate Video and Music
What works? What doesn’t? And why does it matter? There are three basic reasons why to choose professionally-produced video as a medium for corporate communication*. (1) most of your stakeholders...
View ArticleOnline Corporate Video Tip
Keep it short. To the point. Customer/client focused. Look, it’s just like an e-mail. If you don’t get your message across in the first few seconds, you’ve lost them. Forget set-ups. Forget...
View ArticleEvaluating an RFP and Choosing the Right Producer (Part 2 of 2)
The number one criteria for choosing the right production company should be their samples. Period. View at least three complete productions, not sizzle reels. If you like what you see, you’ll like...
View ArticleA Business Case for Corporate Video
As organizations communicate more and more via email, even the strongest cultures can turn to mush. During the Great Recession, many, if not most companies have cancelled meetings and travel, so that...
View ArticleBits, Bytes, Chunks and Epics
We get asked about the issue of length all the time. Here are some ways to think about it. The average TV spot is 20 seconds. If you’re envisioning a half hour video, you need to have a fantastic...
View ArticleHow to Make a Good Corporate Video Tip #7
The Process – Editing In many ways, a good video is realized in the editing process. The editor, producer, director and writer will work together to bring the original vision of the video to life...
View ArticleHow to Make a Good Corporate Video Tip #6
We are continuing to talk about the process this week. The Process – Shooting Shooting can be the most exciting, interesting and just plain fun part of the process — or it can be a nightmare. If it is...
View ArticleHow to Make a Good Corporate Video Tip #5
As in any successful corporate project, having a well thought-out process is important. it requires a balancing act. It is true the devil is in the detail. At the same time, you can’t miss the...
View ArticleHow to Make a Good Corporate Video Tip #4
Formats and technical considerations for corporate video. Format argument among corporate video professionals used to be Film vs. Video. There are still reasons to use film but they are fewer and...
View ArticleHow to Make a Good Corporate Video Tip #3
Decide on a budget range. Even if this is the first corporate video project that you’ve ever supervised and even if no one else in your organization has, you can still ask a peer in one of the...
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